The Work Culture of a Business Organization

Question: Describe about the work culture of a business organization. Answer: The artefacts have been an essential part of an organizations brand identity. It helps develop a unique brand image so that users can identify with and relate. In this regard, Bell and Muir,(2014) noted that that artefacts are a pertinent marketing tool to assist a business enterprise in raising consumer awareness and attracting potential consumers towards the brand The organizations culture can be understood through the artefacts developed by the business organization. Bell and Mui (2014) stated that it reflects the values and principles and the work ethics followed by a business organization. In addition, it provides a view about the mission and vision in the long term. According to Guffey and Loewy (2012), the artefacts reflect the core values of an organization that determines the operational and the marketing policies of a business organization. As such, it can be said that artefacts have traditionally used by the management to determine the work culture of a business organizati on. The management to frame essential guidelines for daily business functionalities of a business enterprise uses the artifacts. According to Bargiela-Chiappini and Nickerson (2014), , the artefacts are composed of the following constitutes tag line, organizational architecture , internal environment of the company as well as the marketing initiatives taken by the company . These attribute help the brand to define the working culture of a business organization. It can be said that the artefacts contains the essential characteristics that re-innovates the total functionalities of a business enterprise. As such, it can be said that Apple and Google have been using artefacts successfully for the purpose of the organization. In the case of Apple, the artefacts reflect attributes like exclusivity, class and innovation. According to Cardon (2015), the artefacts have been primarily been used to reflect organization culture existing within Apple. Thus Apples organization culture emphasize on the production of gadgets that is of extremely high quality and innovative. Thus, the brand caters to the elite class of the society. As such, it can be said that the Artefacts have been used as an essential tool to define organization culture . In the case of Google, the artefact have been in the context of the global world. The artefacts relates to total coverage of the business, educational and the professional world. As such, it shall be a pertinent online resource gather necessary resource for the business enterprise. According to Grunig (2013), the artifact of Google reflect the attributes relat ed to the organizational culture and ethics. Google artifact reflects the fact that the brand adopts the culture and traditions of a place. Thus, personalized portals are created according to the culture and tradition to assist the business enterprise to attract local demand. Chatterjee and Subramanian (2013) mentioned that the artifact of Google have been an essential innovation that reflects the organizational culture and work ethics of a particular brand. Thus, the organizational culture and the work place environment have the following attributes like - flexibility, clear communication, constant up gradation of the products and services offered by the brand. According to Guffey and Loewy (2012), these characteristics are reflected clearly in the artefact of Google, have a strong influence on the organizational culture, and work environment. As such, it can be said that the artefact of Google have an essential impact on organizational performance as well as the marketing and the operational policies followed by a business organization. It has been an essential attribute that helps to define organizational culture and business policies followed by a business enterprise. Googles artefacts reflect the organizations capability and competencies to create a successful working culture that exhibits continuous growth. References Bargiela-Chiappini, F. and Nickerson, C.R., 2014. Writing business: Genres, media and discourses. Routledge. Bell, R.L. and Muir, C., 2014. A review of business communication under the leadership function. Business Studies Journal, 6, pp.99-121. Cardon, P., 2015. Business communication: Developing leaders for a networked world. McGraw-Hill Higher Education. Chatterjee, R.B. and Subramanian, K. eds., 2013. Excellence in business communication. Pearson. Grunig, J.E., 2013. Excellence in public relations and communication management. Routledge. Guffey, M.E. and Loewy, D., 2012. Essentials of business communication. Cengage Learning.